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Date: 2009
Resource Type: journal article
Identifier: uon:6947
Description: ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and... More
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Reviewed: Reviewed
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Date: 2009
Resource Type: journal article
Identifier: uon:6948
Description: Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizat... More
Full Text: Full Text
Reviewed: Reviewed
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