- Title
- Commercialising higher education: the impact of student-customer social identity on student learning motivation
- Creator
- Lau, Wun Chung
- Resource Type
- thesis
- Date
- 2016
- Description
- Professional Doctorate - Doctor of Business Administration (DBA)
- Description
- The commercialisation of higher education is a new operating paradigm adopted by higher education to set new standards and practices. Under the influence of commercialisation, business-centred initiatives have focused on the issue of ‘quality’ in higher education. Higher education institutions feel the pressure to ‘compete’ to attract and retain students by examining the business sector for guidance. While the grand education goals for all students as ‘universal learners’ must be attained, academics also aim at student satisfaction aligned with the institutional worldview of students as ‘customers’ of higher education. The homogenisation of student identity reflects a progressive erosion of available time and space for students because of depleting institutional resources. Concerning identity formation, the student’s ‘ontological voice’ constitutes the most relevant and important unit of analysis. Linked to social identity and social categorisation theory, student social identity exerts a significant impact on student learning behaviour. As student learning motivation contributes strongly to student academic achievement, it enables the understanding of how student achievement can be enhanced. The purpose of the present study is twofold: (1) to examine the definitions and meanings of student-customer identity in terms of the student ontological voice; and (2) to investigate the possible impact of student social identity on student learning motivation. This research topic is a qualitative phenomenological study adopting an interpretivist-constructionist paradigm. The semi-structured interview is the primary data collection method and eighteen recent university graduates were interviewed. The results indicate that the definition of the student-customer identity is heterogeneous in nature. There is an observed positive relationship in real life settings between student social identity and student learning motivation.
- Subject
- higher education management; social identity; learning motivation; new public management; commercialisation
- Identifier
- http://hdl.handle.net/1959.13/1322566
- Identifier
- uon:24605
- Rights
- Copyright 2016 Wun Chung Lau
- Language
- eng
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | ATTACHMENT01 | Thesis | 1 MB | Adobe Acrobat PDF | View Details Download | ||
| View Details Download | ATTACHMENT02 | Abstract | 162 KB | Adobe Acrobat PDF | View Details Download |