Towards alternative ways to measure attitudes related to consumption: introducing startle reflex modulation

Title: Towards alternative ways to measure attitudes related to consumption: introducing startle reflex modulation
Creator: Koller, Monika; Walla, Peter
Relation: Journal of Agricultural and Food Industrial Organization Vol. 13, Issue 1, p. 83-88
Publisher Link: http://dx.doi.org/10.1515/jafio-2015-0023
Publisher: Walter de Gruyter
Resource Type: journal article
Date: 2015
Description: Evolution provided us with the important feature of affective information processing, which is designed to detect potentially harmful and appetitive sources in a dynamic environment. Transferred into the modern world of consumption research, we are interested in studying this particular approach versus avoidance behavior. We call it affective information processing which is the underlying basis of all emotions and a significant part of attitudes relevant to consumption. This paper provides conceptual and measurement-related reflections on our understanding of attitudes and emotions relevant to consumption.
Subject: consumption; information processing; evolution; neuroscientific methods
Identifier: http://hdl.handle.net/1959.13/1329472
Identifier: uon:26168
Identifier: ISSN:1542-0485
Language: eng
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