- Title
- Software studies and the new audiencehood of the digital ecology
- Creator
- Hight, Craig
- Relation
- Revitalising Audience Research: Innovations in European Audience Research p. 62-79
- Relation
- https://www.taylorfrancis.com/books/e/9781317649458
- Publisher
- Routledge
- Resource Type
- book chapter
- Date
- 2015
- Description
- Software studies, a comparatively new field of enquiry that Lev Manovich and others have championed claims to offer a new paradigm for thinking through the increasing significance of software within contemporary society. We are, insist its adherents, living in a software-based culture, one which fundamentally shapes the practices of our institutions and is inherent to any number of social, political and economic practices central to our everyday lives. Software studies, however, is currently preoccupied with software at the level of code and interface and has comparatively little to say about the entanglement of users with software at a variety of levels within the digital ecology. My contention is that the encounter between software studies and audience research would engender a broader field of research strategies for both. In this chapter, in particular the premise that the nature of audiencehood itself has changed within the contemporary digital environment is explored, in ways that has both conceptual and methodological implications for audience research design.
- Subject
- software; economics; culture; audience; digital
- Identifier
- http://hdl.handle.net/1959.13/1357233
- Identifier
- uon:31891
- Identifier
- ISBN:9781138787377
- Language
- eng
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