Brand trust: an Australian replication of a two-factor structure

Title: Brand trust: an Australian replication of a two-factor structure
Creator: Rosenberger III, Philip J.
Relation: Australian and New Zealand Marketing Academy Conference 2009 (ANZMAC 2009). Proceedings of the Australian and New Zealand Marketing Academy Conference 2009 (Melbourne 30 November - 2 December, 2009)
Relation: http://www.duplication.net.au/ANZMAC09/Menu.html
Publisher: Australian and New Zealand Marketing Academy (ANZMAC)
Resource Type: conference paper
Date: 2009
Description: A replication was conducted of Delgado-Ballester, Munuera-Alemán and Yagüe-Guillén’s brand-trust study to determine if their two-factor brand-trust scale as conceptualised generalises to the Australian context. A self-administered questionnaire that focused on consumer brand-trust shampoo perceptions was completed by 154 respondents. Exploratory and confirmatory factor analysis provided initial support for the two-factor structure of the brand-trust scale (BTS) as conceptualised. The relationship of the BTS dimensions with satisfaction and loyalty was also supported.
Subject: brand trust; branding; Australia; shampoo; replication; empirical generalisation
Identifier: uon:9174
Identifier: http://hdl.handle.net/1959.13/920528
Identifier: ISBN:1863081585
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