ChatGPT and service: opportunities, challenges, and research directions
- Creator: Sigala, Marianna , Ooi, Keng-Boon , Wirtz, Jochen , Tan, Garry Wei-Han , Aw, Eugene Cheng-Xi , Cham, Tat-Huei , Dwivedi, Yogesh K. , Kunz, Werner H. , Letheren, Kate , Mishra, Anubhav , Russell-Bennett, Rebekah
- Resource Type: journal article
- Date: 2024
Setting the future of digital and social media marketing research: perspectives and research propositions
- Creator: Dwivedi, Yogesh K. , Ismagilova, Elvira , Hughes, D. Laurie , Carlson, Jamie , Filieri, Raffaele , Jacobson, Jenna , Jain, Varsha , Karjaluoto, Heikki , Kefi, Hajer , Krishen, Anjala S. , Kumar, Vikram , Rahman, Mohammad M. , Raman, Ramakrishnan , Rauschnabel, Philipp A. , Rowley, Jennifer , Salo, Jari , Tran, Gina A. , Wang, Yichuan
- Resource Type: journal article
- Date: 2021