Showing items 1 - 3 of 3

From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys

- Muthaffar, Aisha, Vilches-Montero, Sonia, Bravo-Olavarria, Renzo

Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals

- Vilches-Montero, Sonia, Nik Hashim, Nik Mohd Hazrul, Pandit, Ameet, Bravo-Olavarria, Renzo

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

- Vilches-Montero, Sonia, Pandit, Ameet, Bravo-Olavarria, Renzo, Chao, Chih-Wei (Fred)

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