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Showing items 21 - 28 of 28

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James, Melanie

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18No 10Yes

19public relations 6positioning 5communication 3blogging 3marketing 3social media 2autoethnography 2campaigns 2communication theory 2key messages 2meaning 2positioning theory 2practice 2social constructionism 2strategic communication 2strategies 2strategy 2student engagement 12015 NSW state election 1Gardasil

3Wise, Deborah 2Robson, Prue 1Balnaves, Mark 1Cassin, Andrea 1Croce, Nic 1Fitch, Kate 1Fulton, Janet 1Fursdon, Rhianna 1Henkel, Leah 1Motion, Judy 1Sandner, Judith 1Scott, Paul 1Sengul, Kurt 1Van Langenhove, Luk

15journal article 6conference paper 4book chapter 2book 1thesis

Date

42011 32009 32013 32016 22008 22010 22012 22014 22017 22018 12007 12015 12019

10Adobe Acrobat PDF

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Full Text

18No 10Yes

19public relations 6positioning 5communication 3blogging 3marketing 3social media 2autoethnography 2campaigns 2communication theory 2key messages 2meaning 2positioning theory 2practice 2social constructionism 2strategic communication 2strategies 2strategy 2student engagement 12015 NSW state election 1Gardasil

3Wise, Deborah 2Robson, Prue 1Balnaves, Mark 1Cassin, Andrea 1Croce, Nic 1Fitch, Kate 1Fulton, Janet 1Fursdon, Rhianna 1Henkel, Leah 1Motion, Judy 1Sandner, Judith 1Scott, Paul 1Sengul, Kurt 1Van Langenhove, Luk

15journal article 6conference paper 4book chapter 2book 1thesis

Date

42011 32009 32013 32016 22008 22010 22012 22014 22017 22018 12007 12015 12019

10Adobe Acrobat PDF

Title
Creator
Date

The use of intentional positioning techniques in government agencies' communication campaigns

- James, Melanie

Creator: James, Melanie
Resource Type: conference paper
Date: 2010

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Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies

- Fursdon, Rhianna, James, Melanie

Creator: Fursdon, Rhianna , James, Melanie
Resource Type: conference paper
Date: 2010

Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies

Creator: Fursdon, Rhianna , James, Melanie
Resource Type: conference paper
Date: 2010

Getting to the heart of public relations: the concept of strategic intent

- James, Melanie

Creator: James, Melanie
Resource Type: journal article
Date: 2009

Strategies to proactively manage activity

- James, Melanie

Creator: James, Melanie
Resource Type: book chapter
Date: 2009

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The construction of intended meanings: furthering understanding of the purpose of public relations

- James, Melanie

Creator: James, Melanie
Resource Type: conference paper
Date: 2009

The construction of intended meanings: furthering understanding of the purpose of public relations

Creator: James, Melanie
Resource Type: conference paper
Date: 2009

A review of the impact of new media on public relations: challenges for terrain, practice and education

- James, Melanie

Creator: James, Melanie
Resource Type: journal article
Date: 2008

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The reading journal blog assessment task: public relations students’ perceptions

- James, Melanie

Creator: James, Melanie
Resource Type: conference paper
Date: 2008

The reading journal blog assessment task: public relations students’ perceptions

Creator: James, Melanie
Resource Type: conference paper
Date: 2008

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Driving learning through blogging: students' perceptions of a reading journal blog assessment task

- James, Melanie

Creator: James, Melanie
Resource Type: journal article
Date: 2007

Driving learning through blogging: students' perceptions of a reading journal blog assessment task

Creator: James, Melanie
Resource Type: journal article
Date: 2007

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