In pursuit of understanding what drives fan satisfaction
- Creator: Sarstedt, Marko , Ringle, Christian M. , Raithel, Sascha , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2014
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
- Creator: Raithel, Sascha , Sarstedt, Marko , Scharf, Sebastian , Schwaiger, Manfred
- Resource Type: journal article
- Date: 2012