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ChatGPT and service: opportunities, challenges, and research directions
- Sigala, Marianna, Ooi, Keng-Boon, Wirtz, Jochen, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Dwivedi, Yogesh K., Kunz, Werner H., Letheren, Kate, Mishra, Anubhav, Russell-Bennett, Rebekah
Consumer cheating on service guarantees
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