Showing items 1 - 13 of 13

Your selections:

S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

A new criterion for assessing discriminant validity in variance-based structural equation modeling

An assessment of the use of partial least squares structural equation modeling in marketing research

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams.

Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

Organizational antecedents to and consequences of service business orientations in manufacturing companies

Linking employee confidence to performance: a study of self-managing service teams.

Consumer cheating on service guarantees

  • 1
  • Disclaimer
  • Privacy
  • Copyright
  • Contact
  • Deposit