Sinfully decadent: priming effects of immoral advertising symbols on indulgence
- Creator: Ilicic, Jasmina , Brennan, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2020
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina M.
- Resource Type: journal article
- Date: 2017
What really matters in attraction effect research: when choices have economic consequences
- Creator: Lichters, Marcel , Bengart, Paul , Sarstedt, Marko , Vogt, Bodo
- Resource Type: journal article
- Date: 2017
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences
- Creator: Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
How collinearity affects mixture regression results
- Creator: Becker, Jan-Michael , Ringle, Christian M. , Sarstedt, Marko , Völckner, Franziska
- Resource Type: journal article
- Date: 2015
The impact of the amount of available information on decision delay: the role of common features
- Creator: Nagpal, Anish , Khare, Adwait , Chowdhury, Tilottama , Labrecque, Lauren I. , Pandit, Ameet
- Resource Type: journal article
- Date: 2015
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2014
The joint effects of advertising and product trial: a source-monitoring perspective
- Creator: Kum, Doreen , Lee, Yih Hwai
- Resource Type: journal article
- Date: 2011