Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
- Creator: Hair, Joseph F. , Hult, G. Tomas M. , Ringle, Christian M. , Sarstedt, Marko , Thiele, Kai Oliver
- Resource Type: journal article
- Date: 2017
Segmentation of PLS path models by iterative reweighted regressions
- Creator: Schlittgen, Rainer , Ringle, Christian M. , Sarstedt, Marko , Becker, Jan-Michael
- Resource Type: journal article
- Date: 2016
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2014