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- Hawkins, Guy E., Islam, Towhidul, Marley, A. A. J.
- Jones, Leanne G., Hawkins, Guy E., Brown, Scott D.
The best of times and the worst of times are interchangeable.
- Hawkins, Guy E., Marley, A. A. J., Heathcote, Andrew, Flynn, Terry N., Louviere, Jordan J., Brown, Scott D.
An introduction to the application of (case 1) best-worst scaling in marketing research
- Louviere, Jordan, Lings, Ian, Islam, Towhidul, Gudergan, Siegfried, Flynn, Terry
Best-worst scaling approach to predict customer choice for 3PL services
- Coltman, Tim R., Devinney, Timothy M., Keating, Byron W.
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