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Your selections:
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Empirical analysis of brand loyalty in Hong Kong dog grooming industry
- Luk, Ching Hong
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
- Carlson, Jamie, O'Cass, Aron
An exploratory perspective of service brand associations
- O'Cass, Aron, Grace, Debra
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