Continued engagement intention with social media influencers: the role of experience
- Creator: Pandit, Ameet , McLeay, Fraser , Zaveri, Moulik M. , Al Mursalin, Jabir , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2025
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
- Creator: Rahman, Mohammad M. , Rosenberger III, Philip J. , Yun, Jin Ho , de Oliveira, Mauro José , Köcher, Sören
- Resource Type: journal article
- Date: 2024