Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
- Creator: Rahman, Syed Mahmudur , Carlson, Jamie , Gudergan, Siegfried P. , Wetzels, Martin , Grewal, Dhruv
- Resource Type: journal article
- Date: 2022
Measuring customers’ perception of omnichannel retail quality and assessing its impact on customer engagement
- Creator: Rahman, Syed Mahmudur
- Resource Type: thesis
- Date: 2019