Value co-destruction: exploring the misintegration of resources and its effects on firms' well-being
- Creator: Alolayan, Turkey
- Resource Type: thesis
- Date: 2025
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
- Creator: Carlson, Jamie , Wyllie, Jessica , Rahman, Mohammad M. , Voola, Ranjit
- Resource Type: journal article
- Date: 2019
Customer engagement behaviours in social media: capturing innovation opportunities
- Creator: Carlson, Jamie , Rahman, Mohammad , Voola, Ranjit , De Vries, Natalie
- Resource Type: journal article
- Date: 2018