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Your selections:
Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
- Chao, Chih-Wei (Fred), Hung, Yu-Chen, Sun, Li
Strategic recommendations for new product adoption in the Chinese market
- Chao, Chih-Wei (Fred), Reid, Mike, Lai, Po-Hsin, Reimers, Vaughan
Risks and drivers of hybrid car adoption: a cross-cultural segmentation analysis
- McLeay, Fraser, Yoganathan, Vignesh, Osburg, Victoria-Sophie, Pandit, Ameet
Global consumer innovativeness and consumer electronic product adoption
- Chao, Chih-Wei, Reid, Mike, Mavondo, Felix
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