Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
- Creator: Barari, Mojtaba
- Resource Type: journal article
- Date: 2023
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
- Creator: Cheung, Man Lai , Leung, Wilson K. S. , Aw, Eugene Cheng-Xi , Koay, Kian Yeik
- Resource Type: journal article
- Date: 2022